Privacy Policy

Effective Date: November 12, 2026

American First Reverse ("we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us through AFReverse.com.

This Privacy Policy explains what information we collect, how we use it, how it may be shared, and the choices available to you regarding your personal information.

1. Information We Collect

We may collect personal information that you voluntarily provide when submitting an inquiry, completing a contact form, or requesting information about our home equity loan products and services.

This information may include:

  • Full name
  • Email address
  • Telephone number
  • Preferred contact method and time
  • Other information you choose to provide

We may also automatically collect certain technical information when you visit our website, including your IP address, browser type, device information, pages visited, and website usage data.

2. How We Use Your Information

We use the information we collect for legitimate business purposes, including:

  • Responding to inquiries and requests for information.
  • Contacting you regarding potential financing options.
  • Providing customer service and follow-up communications.
  • Coordinating communications with relevant financial service providers.
  • Improving our website, advertising, and marketing efforts.
  • Maintaining business records and complying with applicable legal requirements.

3. How We Share Your Information

We may share your personal information with trusted third-party service providers that help us operate our business, manage customer inquiries, maintain our customer relationship management systems, and communicate with prospective customers.

These service providers may include CRM platforms, email providers, website analytics services, and advertising platforms.

Third-Party Financial Service Providers

American First Reverse may work with third-party mortgage lenders, brokers, financial institutions, and other financial service providers to help prospective customers explore available financing options.

Information may be shared with these providers when relevant to responding to your inquiry, evaluating potential financing opportunities, or facilitating requested services.

Information shared may include contact details, property information, estimated mortgage balances, desired loan amounts, and other information relevant to your inquiry.

We may also disclose information when required by law, regulation, legal process, or to protect our legal rights and business interests.

4. Cookies, Analytics, and Advertising

Our website may use cookies, tracking technologies, and third-party analytics tools to understand visitor behavior, improve website functionality, and measure advertising performance.

These technologies may include tools provided by Meta (Facebook and Instagram) and other advertising or analytics platforms.

These services may collect information about your interactions with our website and advertisements to help us measure campaign effectiveness and deliver relevant advertising.

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect website functionality.

5. Communications and Marketing

By submitting your contact information through our website or an associated inquiry form, you may be contacted by American First Reverse regarding your inquiry, home equity loan products, and related services.

Communications may include telephone calls and emails.

If you separately provide the required consent to receive text messages, we may also contact you through SMS.

You may opt out of marketing emails by following the unsubscribe instructions included in those messages. You may also request that we stop contacting you by contacting us directly.

Consent to receive marketing communications is not a condition of purchasing a product or service.

6. Data Security and Retention

We take reasonable administrative, technical, and organizational measures to protect the personal information we collect against unauthorized access, disclosure, alteration, and destruction.

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this policy, comply with applicable legal obligations, resolve disputes, and enforce our agreements.

Although we take reasonable precautions to protect your information, no method of electronic transmission or storage is completely secure.

7. Your Privacy Rights

Depending on your state of residence and applicable law, you may have certain rights regarding your personal information, including the right to:

  • Request access to personal information we maintain about you.
  • Request correction of inaccurate personal information.
  • Request deletion of personal information, subject to applicable legal exceptions.
  • Opt out of certain marketing communications.
  • Exercise applicable privacy rights without unlawful discrimination.

To submit a privacy-related request, please contact us using the information provided below.

8. Third-Party Websites and Services

Our website may contain links to third-party websites or utilize third-party services. These services operate under their own privacy policies and practices.

American First Reverse is not responsible for the privacy practices or content of websites and services that we do not operate.

We encourage you to review the privacy policies of any third-party websites you visit.

9. Children's Privacy

Our website and services are intended for adults. We do not knowingly collect personal information from individuals under the age of 18.

If we become aware that personal information has been collected from a minor without appropriate authorization, we will take reasonable steps to delete that information.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, website functionality, or applicable laws and regulations.

Any updates will be posted on this page with a revised effective date. We encourage visitors to review this policy periodically.

11. Contact Us

If you have questions about this Privacy Policy, our data practices, or wish to submit a privacy-related request, please contact us:

American First Reverse
Website: https://afreverse.com
Email: scefalu@afreverse.com
Phone: (917) 969-7851
Address: 1470 86th St, Suite 100, Brooklyn, NY 11228